Willingness to Try Innovative Food Products: a Comparison between British and Brazilian Consumers by Marcia Dutra de Barcellos, Luís Kluwe Aguiar, Gabriela Cardozo Ferreira, Luciana Marques Vieira

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Drivers and Inhibitors in the Acceptance of Meat Alternatives: The Case of Plant and Insect-Based Proteins by Wim de Koning, David Dean, Frank Vriesekoop, Luis Kluwe Aguiar, Martin Anderson, Philippe Mongondry, Mark Oppong-Gyamfi, Beatriz Urbano, Cristino Alberto Gómez Luciano, Bin Jiang, Wendy Hao, Emma Eastwick, Zheng (Virgil) Jiang, Anouk Boereboom

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Understanding Key Factors Influencing Consumers’ Willingness to Try, Buy, and Pay a Price Premium for Mycoproteins by David Dean, Meike Rombach, Wim de Koning, Frank Vriesekoop, Wisnu Satyajaya, Puspita Yuliandari, Martin Anderson, Philippe Mongondry, Beatriz Urbano, Cristino Alberto Gómez Luciano, Wendy Hao, Emma Eastwick, Elma Achirimbi, Zheng Jiang, Anouk Boereboom, Farzana Rashid, Imran Khan, Beatriz Alvarez, Luis Kluwe Aguiar

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