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  1. 1
    An Integrated Framework for Addressing the Challenges and Strategies of Technology Adoption: A Systematic Review

    An Integrated Framework for Addressing the Challenges and Strategies of Technology Adoption: A Systematic Review by Omar Ali, Peter A. Murray, Ahmad Al-Ahmad, Luay Tahat

    Published 2024-06-01
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    Article
  2. 2
    Assessing the influence of mobile direct social media advertising on consumer attitudes: a study of Kuwaiti consumers

    Assessing the influence of mobile direct social media advertising on consumer attitudes: a study of Kuwaiti consumers by Luay Tahat, Nada Almasri, Tarek Tahat, Duha Ismail, Ahmad S. Al-Ahmad

    Published 2024-12-01
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    Article

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