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  1. 1
    Loyalty programs as a part of company’s marketing strategy

    Loyalty programs as a part of company’s marketing strategy by Klára Mrkosová, Ondřej Dufek, Luděk Majer

    Published 2011-01-01
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  2. 2
    Motivation and consumer behaviour in the context of loyalty programs

    Motivation and consumer behaviour in the context of loyalty programs by Klára Mrkosová, Ondřej Dufek, Luděk Majer

    Published 2012-01-01
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    Article

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