The Management of Digital Marketing Strategies in Social Network Services: A Comparison between American and European Organizations by Luis Matosas-López

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Assessing Teaching Effectiveness in Blended Learning Methodologies: Validity and Reliability of an Instrument with Behavioral Anchored Rating Scales by Luis Matosas-López, Elena Cuevas-Molano

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The Efficiency of Social Network Services Management in Organizations. An In-Depth Analysis Applying Machine Learning Algorithms and Multiple Linear Regressions by Luis Matosas-López, Alberto Romero-Ania

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Beneficios de la distribución de cuestionarios web de valoración docente a través de mensajería SMS en el ámbito universitario: tasas de participación, inversión de tiempo al compl... by Luis Matosas-López, Beatriz García-Sánchez

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Propuestas para unas estrategias de marketing en redes sociales, más eficientes. El análisis de las cuentas corporativas universitarias by Luis Matosas-López, Elena Cuevas-Molano

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How to Improve Customer Engagement in Social Networks: A Study of Spanish Brands in the Automotive Industry by Luis Matosas-López, Alberto Romero-Ania

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Factors Increasing Consumer Engagement of Branded Content in Instagram by Elena Cuevas-Molano, Luis Matosas-Lopez, Cesar Bernal-Bravo

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