Producción científica y evolución conceptual del merchandising durante las últimas seis décadas. Un estudio bibliométrico by Francisco Muñoz Leiva, Mª. Eugenia Rodríguez López, Francisco Liébana Cabanillas

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Dining experience in the restaurant: theoretical and empirical delimitation for two types of establishment by Mª Eugenia Rodríguez López, Juan Miguel Alcántara Pilar, Álvaro José Rojas Lamorena

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Sex, violence and stereotypes in the brand equity of a series. The case of Game of Thrones by Álvaro J. Rojas Lamorena, Juan Miguel Alcántara Pilar, Mª Eugenia Rodríguez López

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Enhancing consumer attitudes toward a website as a contributing factor in business success by Juan Miguel Alcántara-Pilar, Francisco Javier Blanco-Encomienda, Mª Eugenia Rodríguez-López, Salvador Del Barrio-García

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The effect of spectators’ cultural values and their involvement on the attitude towards the contents of the television series by Álvaro José Rojas-Lamorena, Juan Miguel Alcántara-Pilar, Iván Manuel Sánchez-Duarte, Mª Eugenia Rodríguez-López

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