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The relationship between marketing capabilities and financial performance: the moderating role of customer relationship management in Jordanian SMES by Hamzeh Alhawamdeh, Mahmoud Abdel Muhsen Irsheid Alafeef, Mohammad Abdel Mohsen Al-Afeef, Bashar Younis Alkhawaldeh, Maher Nawasra, Hani Ali Aref Al_Rawashdeh, Omar Zraqat, Lina Fuad Hussien, Ghaith N. Al-Eitan
Published 2024-12-01
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