Showing 1 - 7 results of 7 for search 'Maja Konečnik Ruzzier', query time: 0.03s Refine Results
  1. 1
    Investigating the Impact of Television Advertising and eWOM on Brand Equity Creation

    Investigating the Impact of Television Advertising and eWOM on Brand Equity Creation by Maja Konecnik Ruzzier, Nusa Petek

    Published 2022-01-01
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  2. 2
    Internal Brand Communication for Transforming Employees into Brand Champions: The Role of Knowledge and Value Congruence

    Internal Brand Communication for Transforming Employees into Brand Champions: The Role of Knowledge and Value Congruence by Maja Konecnik Ruzzier, Katja Terglav, Robert Kaše

    Published 2021-01-01
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  3. 3
    Consumer-based brand equity: Do brand relationships matter?

    Consumer-based brand equity: Do brand relationships matter? by Maja Konečnik Ruzzier, Nuša Petek, Mojca Bavdaž

    Published 2022-01-01
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  4. 4
    Konceptualni model vpliva notranjega brandinga na ustvarjanje presežne vrednosti za porabnike

    Konceptualni model vpliva notranjega brandinga na ustvarjanje presežne vrednosti za porabnike by Katja Terglav, Robert Kaše, Maja Konečnik Ruzzier

    Published 2013-07-01
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  5. 5
    CORRIGENDUM TO: “CONSUMER-BASED BRAND EQUITY: DO BRAND RELATIONSHIPS MATTER?” [Management 27(1) 191–212] (https://doi.org/10.30924/mjcmi.27.1.11)

    CORRIGENDUM TO: “CONSUMER-BASED BRAND EQUITY: DO BRAND RELATIONSHIPS MATTER?” [Management 27(1) 191–212] (https://doi.org/10.30924/mjcmi.27.1.11) by Maja Konečnik Ruzzier, Nuša Petek, Mojca Bavdaž

    Published 2022-01-01
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  6. 6
    Startup Branding: Empirical Evidence among Slovenian Startups

    Startup Branding: Empirical Evidence among Slovenian Startups by Matej Rus, Maja Konecnik Ruzzier, Mitja Ruzzier

    Published 2018-03-01
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  7. 7
    Review of EU projects with a focus on environmental quality: Innovation, eco-innovation, and circular-economy elements

    Review of EU projects with a focus on environmental quality: Innovation, eco-innovation, and circular-economy elements by Jana Hojnik, Mitja Ruzzier, Maja Konečnik Ruzzier, Boris Sučić, Brandon Soltwisch, Matej Rus

    Published 2024-03-01
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