'Shaping the future of research in marketing in emerging economies : looking ahead', January 2012, India by Malhotra, Naresh

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A cross-national and cross-cultural approach to global market segmentation : an application using consumers' perceived service quality by Malhotra, Naresh K., Bolton, Ruth N., Agarwal, James

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Positive and negative affectivity as mediators of volunteerism and service-oriented citizenship behavior and customer loyalty by Jain, Ajay K., Malhotra, Naresh K., Guan, Chong

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Mind the gap : the mediating role of mindful marketing between market and quality orientations, their interaction, and consequences by Malhotra, Naresh K., Lee, Olivia F., Uslay, Can.

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One, few or many? An integrated framework for identifying the items in measurement scales by Malhotra, Naresh K., Dash, Satyabhusan, Mukhopadhyay, Soumya, Liu, Xiaoyan

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A comparative study on parameter recovery of three approaches to structural equation modeling by Malhotra, Naresh K., Tomiuk, Marc A., Hwang, Heungsun, Kim, Youngchan, Hong, Sungjin

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