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    Exploring the e-CRM – e-customer- e-loyalty nexus: a Kenyan commercial bank case study

    Exploring the e-CRM – e-customer- e-loyalty nexus: a Kenyan commercial bank case study by Oumar Timothy K., Mang’Unyi Eric E., Govender Krishna K., Rajkaran Sookdhev

    Published 2017-12-01
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