Showing 1 - 2 results of 2 for search 'María Cordente-Rodríguez', query time: 0.02s Refine Results
  1. 1
    MEASURING PROPENSITY OF ONLINE PURCHASE BY USING THE TAM MODEL: EVIDENCE FROM ITALIAN UNIVERSITY STUDENTS

    MEASURING PROPENSITY OF ONLINE PURCHASE BY USING THE TAM MODEL: EVIDENCE FROM ITALIAN UNIVERSITY STUDENTS by Maria CORDENTE-RODRIGUEZ, Simone SPLENDIANI, Patrizia SILVESTRELLI

    Published 2020-06-01
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    Article
  2. 2
    Open Collaboration as Marketing Transformation Strategy in Online Markets: The Case of the Fashion Sector

    Open Collaboration as Marketing Transformation Strategy in Online Markets: The Case of the Fashion Sector by Carlota Lorenzo-Romero, María Cordente-Rodríguez, María-del-Carmen Alarcón-del-Amo

    Published 2019-10-01
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