Unveiling Neuromarketing and Its Research Methodology by Marcelo Royo-Vela, Ákos Varga

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El turismo rural-cultural: un modelo de gestión del marketing turístico a nivel local basado en la medida de la imagen del destino by Marcelo Royo Vela, Christian Serarols Tarrés

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Brand image and lexicographic analysis: an application to shopping malls by Leonardo Ortegón Cortazar, Marcelo Royo Vela

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Downward price-based luxury brand line extension: Effects on premium luxury buyer's perception and consequences on buying intention and brand loyalty by Marcelo Royo-Vela, Mónica Pérez Sánchez

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Nature in malls: Effects of a natural environment on the cognitive image, emotional response, and behaviors of visitors by Leonardo Ortegón-Cortázar, Marcelo Royo-Vela

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Attraction factors of shopping centers: Effects of design and eco-natural environment on intention to visit by Leonardo Ortegón-Cortázar, Marcelo Royo-Vela

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Value Co-Creation Process and Measurement in 4.0 SMEs: An Exploratory Research in a B2B Marketing Innovation Context by Marcelo Royo-Vela, Mariell Velasquez Serrano

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UN ANÁLISIS DE SEGMENTACIÓN Y PERFIL DE LOS SEGMENTOS DE LOS USUARIOS DE VUELOS DE BAJO COSTE by Marcelo Royo Vela, Esther Martínez García

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Clústeres de innovación tecnológica y creación de valor compartido: un análisis exploratorio by Jonathan Cuevas Lizama, Marcelo Royo-Vela

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ACTITUD DEL RESIDENTE HACIA EL TURISMO Y EL VISITANTE: FACTORES DETERMINANTES EN EL TURISMO Y EXCURSIONISMO RURAL-CULTURAL by Marcelo Royo Vela, María Eugenia Ruiz Molina

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El uso de GPS para el análisis del comportamiento espacio-temporal de los turistas. Pre-test en el Valle de Boí by José A. Donaire, Núria Galí, Marcelo Royo-Vela

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Market orientation in service clusters and its effect on the marketing performance of SMEs by Marcelo Royo-Vela, Juan Carlos Amezquita Salazar, Francisco Puig Blanco

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