Exploring the implementation of islamic friendly hotel practices in Malaysia by Md. Salleh, Nor Zafir

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Identifying tourists as stakeholders in destination marketing cooperation: a case study in China by Hu, Yexinghan, Md. Salleh, Nor Zafir

Strategies employed by Umrah business owners to survive the COVID-19. by Ahmed Al-Zahrani, Shaymah, Md. Salleh, Nor Zafir

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Economic strategies employed by the kingdom of Saudi Arabia during the COVID-19 period. by Ahmed Al-Zahrani, Shaymah, Md. Salleh, Nor Zafir

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A comprehensive bibliometric analysis of fNIRS and fMRI technology in neuromarketing by Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Pileliene, Lina

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Current trends on halal tourism: cases on selected Asian countries by Samori, Zakiah, Md. Salleh, Nor Zafir, Khalid, Mohammad Mahyuddin

Antecedents, consequences, and reducers of perceived risk in social media: a systematic literature review and direction for further research by Rehman, Zia Ur., Baharun, Rohaizat, Md. Salleh, Nor Zafir

Antecedents, consequences and reducer of perceived risk in social media: a systematic literature review and direction for future research by Rehman, Zia Ur, Baharun, Rohaizat, Md. Salleh, Nor Zafir

Research trends and neuromarketing: a bibliometric analysis by Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Baharun, Rohaizat

Research trends of neuromarketing: A bibliometric analysis by Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Baharun, Rohaizat

To better understand the role of emotional processes in decision-making by Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Baharun, Rohaizat

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The linkage between knowledge acquisition, learning flexibility, and product innovation in small and medium enterprises by Gligah, Bernice Korkor, Zaidin, Norzaidahwati, Md. Salleh, Nor Zafir

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A case study on strategic leadership in TNB : Tan Sri Dato' Dr. Ani Arope (1991-1996), Tan Sri Datuk Dr. A. Tajuddin Ali (1996-1999), Dato' Pian Sukro (2001-present) by Hassan, Juhana, Hashim, Mariah, Sulaiman, Nor Aziah, Md. Salleh, Nor Zafir

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Exploring the tourism, neuro-tourism, and hospitality Nexus: a comprehensive bibliometric analysis by Alsharif, Ahmed, Md. Salleh, Nor Zafir, Pileliene, Lina, Ahmed Al-Zahrani, Shaymah

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Exploring the path of biomedical technology in consumer neuroscience research: a comprehensive bibliometric analysis. by Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Khraiwish, Ahmad, Homsi, Lama Nasrallah

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Consumer behaviour through neuromarketing approach by Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Baharun, Rohaizat, Yusoff, Mohd. Effandi

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Biomedical technology in studying consumers’ subconscious behavior by Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Wan Ahmad, Wan Amira, Khraiwish, Ahmad

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Product placement and brand attitude development in the age of digital media with disclosure and persuasion knowledge related to brand association. A review paper from the last dec... by Md. Salleh, Nor Zafir, Mohd. Nor, Roshazlizawati, Hasheme E., Alharthi Rami, Abdullah, Mazilah

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Issues and challenges in the development of Shariah Compliant hotels in Malaysia by Mohd. Azmin, Nurul Azhani, Khalifah, Zainab, Ismail, Hairul Nizam, Md. Salleh, Nor Zafir

Issues and challenges in the development of shariah compliant hotels in Malaysia by Khalifah, Zainab, Md. Salleh, Nor Zafir, Ismail, Hairul Nizam, Mohd. Azmin, Nurul Azhani