Family purchase decision making: current issues and future challenges by Md Sidin, Samsinar

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Keeping it up at SS Seri Putra. by Md Sidin, Samsinar

Marketing in Venus : perspectives from the heart by Kartajaya, Hermawan, Md. Sidin, Samsinar

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Understanding the individual values of working and non-working wives in Malaysia by Zawawi, Dahlia, Md Sidin, Samsinar

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Sourcing practices of manufacturers in the Malaysian electronics and electrical products industry by Md Sidin, Samsinar, Ng, Gek Cheng

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Exploring employer branding in Malaysia banking and hotel industries by Mohamad, Siti Fatimah, Md Sidin, Samsinar

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Relationship between work-family conflict and quality of life: an investigation into the role of social support by md sidin, samsinar, sambasivan, murali, Ismail, Izhairi

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Measuring hedonic appeals and individual hedonic orientations in female consumption of status products by Teo, Carol Boon Chui, Md. Sidin, Samsinar

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Exploring hedonic and status appeals of vacation among Malaysian female travelers and implication on marketing by Teo, Carol Boon Chui, Md. Sidin, Samsinar

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Development and validation of female hedonic orientation scale by Teo, Carol Boon Chui, Md Sidin, Samsinar

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Impact of psychological ownership on the performance of business school lecturers by Md Sidin, Samsinar, Sambasivan, Murali, Muniandy, Nanthini

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Relationship between work-family conflict and quality of life: an investigation into the role of social support by Md Sidin, Samsinar, Sambasivan, Murali, Ismail, Izhairi

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The attitudes of Malaysian students towards advertising by Abdul Rashid, Md. Zabid, Md Sidin, Samsinar

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Factors affecting wives' role structure in urban family purchase decision making by Md. Sidin, Samsinar, Zawawi, Dahlia, Teo, Boon How

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The roles of brand experience in forming loyalty intention by Lada, Suddin, Mohd Suki, Norazah, Md. Sidin, Samsinar

Factors affecting wives' role structure in urban family purchase decision making. by Md Sidin, Samsinar, Zawawi, Dahlia, Teo, Carol Boon Hue

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Marketing analysis of the higher education service sector in Malaysia: consumer perspective by Hussin, Siti Rahayu, Tan, Ho Soon, Md. Sidin, Samsinar

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Moderating role of product involvement on the relationship between brand personality and brand loyalty by Lada, Suddin, Md. Sidin, Samsinar, Teoh, Kenny Guan Cheng

Determinants and influence of wives’ sex role orientation in urban family purchase decision making in Malaysia by Md Sidin, Samsinar, Zawawi, Dahlia, Teo, Carol Boon Chui

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Determinants and influence of wives' sex role orientation in urban family purchase decision making in Malaysia by Md Sidin, Samsinar, Zawawi, Dahlia, Teo, Carol Boon Chui

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