Leverage IoT Technologies for Customer Acquisition and Retention by Mihai-Cristian Orzan, Iulia Adina Zara

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An EEG Analysis on the Perception of the Consumers Regarding Video-Commercials from the Automotive Industry by Cristiana Chiriac, Ștefan Grapă, Mihai-Cristian Orzan

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An Empirical Study of Augmented Reality (AR) Technologies Used for Tourism Marketing and Improved Travel Experience by Elena Bostănică, Mihai Cristian Orzan, Traian Năstase

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Efficiency of Online Advertising Strategies on Romanian Social Networking Websites by Lucia Nicoleta Barbu, Mihai Cristian Orzan, Andrei Canda

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Marketing faculty of Bucharest Economic Studies University: historic landmarks, present and future developments by Călin Petrică Vegheş, Ionel Dumitru, Ioana Cecilia Popescu, Mihai Cristian Orzan

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Assessing the applicability of neuromarketing tools in online social networks from a business perspective by Laura Daniela Roșca (Tănase), Mihaela Constantinescu, Ștefan-Claudiu Căescu, Mihai-Cristian Orzan

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A Survey of MarTech Adoption and Impact during the COVID crisis by Florina Botezatu, Ștefan-Claudiu Căescu, Mihai-Cristian Orzan, Daniela Marinica, Alkadour Abdullah

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