Advertising as a Motivator of Human Behavior – Theoretical Approach of Manipulation in Modern Society by Mihai-Ioan Roșca, Angela Madan

Get full text

MODERN APPROACH OF ARTISTIC AND PERSUASIVE MARKETING COMMUNICATION by Mihai-Ioan ROȘCA, Angela MADAN

Get full text

Is Climate Change More Serious than International Terrorism? Evidence from European Countries by Cristina Andreea NICOLAE, Mihai-Ioan ROȘCA

Get full text

Understanding the Green Purchasing Behaviour of Millennials Living in Bucharest by Cristina-Andreea Nicolae, Mihai-Ioan Roşca

Get full text

City Marketing – Bucharest Case Study by Mihai-Ioan ROȘCA, Angela MADAN, Horia BOIAN

Get full text

A Holistic Concept based on Modern Influential Techniques of Integrated Marketing Communication: A Country Image Model by Angela Madan, Mihai-Ioan Roșca, Adrian Apostol

Get full text

Integration of Circular Economy Principles in Consumer Behaviour for Electrical and Electronic Equipment by Nicolae Istudor, Ionel Dumitru, Alina Filip, Alin Stancu, Mihai Ioan Roșca, Șirei Cânda

Get full text

The Organic Food Market in Romania by Mihai Stoica, Mihai Mehedințu, Magdalena Stoian, Alin Stancu, Alina Filip, Mihai-Ioan Roșca

Get full text