Investigating green brand equity and its driving forces by Minh Tri Ha

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Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives by Minh-Tri Ha

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Social capital and firm operational performance: The mediating roles of knowledge sharing by Minh-Tri Ha

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The role of user adaptation and trust in understanding continuance intention towards mobile shopping: An extended expectation-confirmation model by Giang-Do Nguyen, Minh-Tri Ha

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What Makes Users Continue to Want to Use the Digital Platform? Evidence From the Ride-Hailing Service Platform in Vietnam by Do Giang Nguyen, Minh-Tri Ha

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Trust in Asian leadership: fostering social responsibility and ethical advocacy in the Vietnamese public sector Human Resource management by Minh-Tri Ha, Bao-Son Doan

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The interplay between internal communication, employee engagement, job satisfaction, and employee loyalty in higher education institutions in Vietnam by Cao Minh Anh Nguyen, Minh-Tri Ha

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Understanding the mediating effect of switching costs on service value, quality, satisfaction, and loyalty by Minh-Tri Ha, Giang-Do Nguyen, Bao-Son Doan

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National culture, public health spending and life insurance consumption: an international comparison by Cong Tam Trinh, Minh-Tri Ha, Nhut Quang Ho, Tho Alang

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The use of dietary supplements and vitamin consumption during and after the Covid pandemic in Vietnam: a perspective of user-generated content by Minh-Tri Ha, Giang-Do Nguyen, Thi Huong-Thanh Nguyen, Bich-Duyen Thi Nguyen

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