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    Mediating Role of Parasocial Relationships on Social Media Influencers' Reputation Signals and Purchase Intention of Beauty Products

    Mediating Role of Parasocial Relationships on Social Media Influencers' Reputation Signals and Purchase Intention of Beauty Products by Surug Saleh Taher, Tak Jie Chan, Izzal Asnira Zolkepli, Mohamad Noor Salehhuddin Sharipudin

    Published 2022-12-01
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