UNDERSTANDING THE INFLUENCE OF FOOD VALUE ON FAST-FOOD CUSTOMER BEHAVIOR: A STUDY ON THE MEDIATING ROLE OF BLOGGER REVIEWS AND MODERATING EFFECT OF CONTENT CREDIBILITY by Foda M. AISHA, Amany E. SALEM, Muhanna Y. ALMAKHAYITAH, Khaled GHAZY, Hisham M. AL-SMADI, Maria GOZNER, Mohamed A.S ELSAYED

Get full text