An Exploration of Brand Identity Building Process in the Context of Malaysian Cafe (S/O 13612) by Mohd Rashid, Sabrina

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Strategi Pengiklanan Hijau ke Arah Keterlihatan dalam Media Sosial by Ismail, Noriza, Mohd Rashid, Sabrina

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Penglibatan dan Peranan Penduduk Terhadap Penjenamaan Tempat di Pulau Langkawi, Kedah by Kamarudin, Nor Hidayah, Mohd Rashid, Sabrina

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Developing a Framework for Student Technoprneurship Skill: Utilising Social Media Platform for Marketing Purposes (S/O: 13325) by Mohd Rashid, Sabrina, Abdul Hamid, Norsiah

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Investigating the Effect of Corporate Logo Determinants on Corporate Image, Based on Consumer Perception: Conceptual Paper by Okechukwu, Worlu, Mohd Rashid, Sabrina, Shaari, Nassiriah

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Keputusan pembelian: Jalinan antara media cetak, media atas talian dan media bersemuka by Mohamad, Noraihan, Ishak, Mohd Sobhi, Mohd Rashid, Sabrina

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Brand identity: Be original, be creative by Mohd Rashid, Sabrina, Ghose, Kamal, Cohen, David A.

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An exploration on the process of brand identity building in the context of Malaysian cafe by Mohd Rashid, Sabrina, Cohen, David A., Ghose, Kamal

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Pengaruh Personaliti Usahawan Islam Terhadap Kepercayaan Dalam Mengukuhkan Komitmen Dan Kesetiaan Pelanggan by Mohamad, Noraihan, Ishak, Mohd Sobhi, Mohd Rashid, Sabrina

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User-generated contents in Facebook, functional and hedonic brand image and purchase intention by Raji Ridwan, Adetunji, Mohd Rashid, Sabrina, Ishak, Mohd Sobhi

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Attitude of Pakistani male Muslims toward advertisements of condoms and its relation with behavioral intention by Madni, Abdul Rehman, Abdul Hamid, Norsiah, Mohd Rashid, Sabrina

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An association between religiosity level and condom use behavior by Madni, Abdul Rehman, Abdul Hamid, Norsiah, Mohd Rashid, Sabrina

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Social Media Marketing Communication and Consumer-Based Brand Equity: An Account of Automotive Brands in Malaysia by Adetunji, Raji Ridwan, Mohd Rashid, Sabrina, Ishak, Mohd Sobhi

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Assessing validity and internal consistency of the social media marketing communication measurement scales by Raji, Ridwan Adetunji, Mohd Rashid, Sabrina, Ishak, Mohd Sobhi

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Musical power and its effect on consumer decision making by Mahsal Khan, Syazwani, Abdul Hamid, Norsiah, Mohd Rashid, Sabrina

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Musical Familiarity and Its Effect on Consumer Decision Making by Mahsal Khan, Syazwani, Abdul Hamid, Norsiah, Mohd Rashid, Sabrina

Enhancing Brand Equity of Automotive Brands through Marketing Communications on Social Media by Adetunji, Raji Ridwan, Mohd Rashid, Sabrina, Ishak, Mohd Sobhi

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Validity and reliability of automotive consumer-based brand equity and consumer response measurement scales by Adetunji, Raji Ridwan, Mohd Rashid, Sabrina, Ishak, Mohd Sobhi

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Music and its familiarity affection on audience decision making by Mahsal Khan, Syazwani, Abdul Hamid, Norsiah, Mohd Rashid, Sabrina

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Developing a Positive Psychology Principles Based on Social Media Utilization Among Housewives (S/O 13751) by Abdul Hamid, Norsiah, Ishak, Mohd Sobhi, Mohd Rashid, Sabrina

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