Showing 1 - 19 results of 19 for search 'Montgomery, David Bruce', query time: 0.05s Refine Results
  1. 1
    Computer applications in marketing research: a proposal.

    Computer applications in marketing research: a proposal. by Montgomery, David Bruce.

    Published 2009
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    Working Paper
  2. 2
    A continuous limit for the "contagious" binomial distribution

    A continuous limit for the "contagious" binomial distribution by Montgomery, David Bruce.

    Published 2009
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    Working Paper
  3. 3
    Implementation of management science in marketing

    Implementation of management science in marketing by Montgomery, David Bruce.

    Published 2009
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    Working Paper
  4. 4
    On the limiting form of the "contagious" binomial distribution and its application in stochastic models of choice behavior.

    On the limiting form of the "contagious" binomial distribution and its application in stochastic models of choice behavior. by Montgomery, David Bruce.

    Published 2009
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    Working Paper
  5. 5
    A probability diffusion model of dynamic market behavior.

    A probability diffusion model of dynamic market behavior. by Montgomery, David Bruce.

    Published 2009
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    Working Paper
  6. 6
    Stochastic consumer models: some empirical results

    Stochastic consumer models: some empirical results by Montgomery, David Bruce.

    Published 2009
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    Working Paper
  7. 7
    Advertising decisions

    Advertising decisions by Montgomery, David Bruce., Urban, Glen L.

    Published 2009
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    Working Paper
  8. 8
    Clusters of consumer interests and spheres of influence of opinion leaders

    Clusters of consumer interests and spheres of influence of opinion leaders by Montgomery, David Bruce., Silk, Alvin J.

    Published 2009
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    Working Paper
  9. 9
    Consumer response to a legitimated brand appeal, a preliminary report

    Consumer response to a legitimated brand appeal, a preliminary report by Montgomery, David Bruce., Armstrong, Jon Scott

    Published 2009
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    Working Paper
  10. 10
    Distributed lag models of response to a communications mix

    Distributed lag models of response to a communications mix by Montgomery, David Bruce., Silk, Alvin J.

    Published 2009
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    Working Paper
  11. 11
    Estimating the dynamic effects of marketing communications expenditures

    Estimating the dynamic effects of marketing communications expenditures by Montgomery, David Bruce., Silk, Alvin J.

    Published 2009
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    Working Paper
  12. 12
    Introduction to management science and marketing,

    Introduction to management science and marketing, by Montgomery, David Bruce., Urban, Glen L.

    Published 2009
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    Working Paper
  13. 13
    Marketing information systems: an emerging view

    Marketing information systems: an emerging view by Montgomery, David Bruce., Urban, Glen L.

    Published 2009
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    Working Paper
  14. 14
    Market response to the legitimation of a brand appeal

    Market response to the legitimation of a brand appeal by Montgomery, David Bruce., Armstrong, Jon Scott

    Published 2009
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    Working Paper
  15. 15
    Pricing decisions

    Pricing decisions by Montgomery, David Bruce., Urban, Glen L.

    Published 2009
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    Working Paper
  16. 16
    Patterns of overlap in opinion leadership and interest for selected categories of purchasing activity

    Patterns of overlap in opinion leadership and interest for selected categories of purchasing activity by Montgomery, David Bruce., Silk, Alvin J.

    Published 2009
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    Working Paper
  17. 17
    Personal selling decisions

    Personal selling decisions by Montgomery, David Bruce., Urban, Glen L.

    Published 2009
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    Working Paper
  18. 18
    A dynamic sales call policy model

    A dynamic sales call policy model by Lodish, Leonard M., Montgomery, David Bruce, Webster, Frederick E.

    Published 2009
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  19. 19
    A multiple-product sales force allocation model,

    A multiple-product sales force allocation model, by Montgomery, David Bruce., Silk, Alvin J., Zaragoza, Carlos E.

    Published 2009
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