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Author
Moorman, Christine
Christine Moorman
Christine Moorman
is the T. Austin Finch Professor, Sr. of Business Administration at
Fuqua School of Business
,
Duke University
. She is known for her work on
marketing strategy
, marketing organization and
marketing research
. She served as Editor-in-Chief of the
Journal of Marketing
. Dr. Moorman is the Founder and Director of [https://cmosurvey.org The CMO Survey.]
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Strategy from the outside in : profiting from customer value /
by
368395 Day, George S.
,
Moorman, Christine
Published 2010
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