Christine Moorman

Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at Fuqua School of Business, Duke University. She is known for her work on marketing strategy, marketing organization and marketing research. She was the Editor-in-Chief of the Journal of Marketing. Provided by Wikipedia
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    Strategy from the outside in : profiting from customer value /

    Strategy from the outside in : profiting from customer value / by 368395 Day, George S., Moorman, Christine

    Published 2010

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