Mor Naaman

Mor Naaman is a Professor of Information Science at Cornell Tech. He is the founder of the Connective Media Hub and Director of the Connective Media degree program. Naaman is known for foundational work on tagging behavior on social networking sites, the use of sites such as Twitter as social awareness streams, and real-world identification from social network activity. His research in these areas has been cited over 12,000 times on Google Scholar.

Naaman is known for being the co-creator, along with Jeffrey Boase and Chih-Hui Lai, of the term "meformer", a play on the word "informer" that describes a social media user who posts content meant to notify others of their personal status rather than to convey information. The highly cited paper also posited the idea of social media feeds as "social awareness streams". Provided by Wikipedia