The role of perceived risk on argument quality, perceived usefulness and e-wom source credibility on information adoption in social media / by Muddasar Ghani Khwaja, 1990-, author 638827

Examining the Effects of eWOM, Trust Inclination, and Information Adoption on Purchase Intentions in an Accelerated Digital Marketing Context by Muddasar Ghani Khwaja, Saqib Mahmood, Umer Zaman

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THE IMPACTS OF QUALITY MANAGEMENT ON CUSTOMER FOCUS IN THE BEVERAGES INDUSTRY by Muddasar Ghani Khwaja, Saqib Mahmood, Ahmad Jusoh

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Can Narrative Advertisement and eWOM Influence Generation Z Purchase Intentions? by Sidra Tabassum, Muddasar Ghani Khwaja, Umer Zaman

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Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image by Shahid Bashir, Muddasar Ghani Khwaja, Yasir Rashid, Jamshid Ali Turi, Tariq Waheed

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The role of perceived risk on argument quality, perceived usefulness and e-wom source credibility on information adoption in social media / by Muddasar Ghani Khwaja, 1990-, author 638827, Ahmad Jusoh, supervisor 380585, Khalil Md. Nor, supervisor 227371, Sekolah Perniagaan Antarabangsa Azman Hashim 617120