Showing 1 - 2 results of 2 for search 'Muhamad Syakir Shukor, 1992- author', query time: 0.02s Refine Results
  1. 1
    The effects of emotional versus rational appeal in advertising on Malaysian consumers' purchase intention of hybrid car /

    The effects of emotional versus rational appeal in advertising on Malaysian consumers' purchase intention of hybrid car / by Muhamad Syakir Shukor, 1992- author, Zuraidah Sulaiman supervisor, Fakulti Pengurusan

    Published 2014
  2. 2
    Effects of cynicism and sustainable claim of greenwashing advertisement toward environmental responsible purchase behaviour of energy efficient vehicle /

    Effects of cynicism and sustainable claim of greenwashing advertisement toward environmental responsible purchase behaviour of energy efficient vehicle / by Muhamad Syakir Shukor, 1992-, author 605045, Zuraidah Sulaiman, supervisor 598934, Thoo Ai Chin 1990-, supervisor 636464, Azman Hashim International Business School 622319

    Published 2022
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