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    Influence of celebrity endorsement and digital marketing on youth purchasing decisions: a comparative study of Ikorodu area

    Influence of celebrity endorsement and digital marketing on youth purchasing decisions: a comparative study of Ikorodu area by Mustapha Yusuf Ismaila, Olowo Ahmed Abdulganiyu, Abdulquadri Abdulazeez Olamide, Bankole Janet Oluwasey

    Published 2022-04-01
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