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  1. 1
    How Does Celebrity-Based Brand Endorsement Work in Social Media?—The Instagram Context

    How Does Celebrity-Based Brand Endorsement Work in Social Media?—The Instagram Context by Namhyun Um

    Published 2022-08-01
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    Article
  2. 2
    Effects of Gay-Themed Advertising among Young Heterosexual Adults from U.S. and South Korea

    Effects of Gay-Themed Advertising among Young Heterosexual Adults from U.S. and South Korea by Namhyun Um, Dong Hoo Kim

    Published 2019-01-01
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    Article

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