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  1. 1
    The impact of brand value on brand selection: Case study of mobile phone selection

    The impact of brand value on brand selection: Case study of mobile phone selection by Maryam Safaei, Nasr Azad

    Published 2012-08-01
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    Article
  2. 2
    An investigation on marketing mix efforts on brand equity: An empirical investigation in mobile phone industry

    An investigation on marketing mix efforts on brand equity: An empirical investigation in mobile phone industry by Maryam Safaei, Nasr Azad, Ozhan Karimi

    Published 2012-08-01
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    Article

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