I Will Protect this House: US Sport Brand Trademark Infringement Claims in China by Natasha T. Brison, Sarah M Brown

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A Tale of Two Trademarks: A US Analysis of the Protection Strategies of adidas and Converse by Katie M. Brown, Natasha T. Brison

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“We are the minority”: Latinx student-athletes experiences within their Predominantly White Institutions by Melody Alanis, George B. Cunningham, Natasha T. Brison

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Social Identity Complexity, Corporate Social Responsibility, and Brand Love of Multiple Leagues in Professional Sport by Chanwook Do, Natasha T. Brison, Juho Park, Hyun-Woo Lee

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Potentially Misleading Weight Loss Advertisements Targeting Men: Examining Inflfluence of Celebrity Athlete Endorsement on Ad Believability and Purchase Intentions by Andrew C. Pickett, Katie M. Brown, Zack J. Damon, Natasha T. Brison

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Editorial: Adopting New Technologies in Sports Marketing by Hyun-Woo Lee, Natasha T. Brison, Heetae Cho, Do Young Pyun, Vanessa Ratten

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