EVALUATING THE IMPACT OF MASS TOURISM ON THE HOSPITALITY INDUSTRY AND TOURISM DESTINATION DEVELOPMENT OF CROSS RIVER STATE, NIGERIA by Nnana Okoi OFEM, Chinasa UTTAH, Ndem Samuel ETIM, Queen Olubukola AYENI, Josephat Owan EMEKA, Agnes Awoli EWURU, Maxwell-Borjor Achuk EBA, Eja Iwara EJA, Jeremiah ABANBESHIE, Daniel Daniel JAMES, Ayuk Awunghe ACHU, Michael Takim OTU, Fidelis Ngaji AKWAJI, Etta Oyen ETTA

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