Benefiting structural anatomy of Latin writing in deriving synonym design in Arabic writing by Nesrin Ezzat

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The Role of Compositing as a visual effect in enhancing advertising message by Noha Farah, Rania Farouk, Nesrin Ezzat

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The effect of creating curiosity theory (information gap) in teaser advertising campaigns on recipient behavior by Marwa El Masry, Dina Abboud, Nesrin Ezzat

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"The importance of monitoring the visual culture of the receiver to design the information in the advertisement" by Omnia Gamal Eldin Mohamed, Nesrin Ezzat, Mostafa Hussein Kamal

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Arabic lettering as a Visual Icon in Logo design by Lamiaa Kasem, Nesrin Ezzat Gamal El-din Mahmmoud, Amira Mokhtar Hossni Hafez

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Arabic Typography Design Considerations Suitable for Wordmark Logos by Prof. Abeer Hassan Abdo, Prof. Nesrin Ezzat Gamal El din, Lect. Rania Atef Ibrahim