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    Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour.

    Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour. by Chua, Ai Chuin., Ng, Corrina Siok Im., Teo, Jenny.

    Published 2008
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    Final Year Project (FYP)

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