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    Country of Origin (coo & perceived product quality) : role of brand name and globalization as moderators.

    Country of Origin (coo & perceived product quality) : role of brand name and globalization as moderators. by Lim, Lay Koon., Ng, Hwee Kheng., Teo, Puay Yee.

    Published 2008
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    Final Year Project (FYP)

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