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Disentangling the role of income level on premium brand perceived quality, awareness, association, and loyalty: A comparative study within Thailand and Indonesia by Komm Pechinthorn, Nico Irawan, Kyawt Shinn Thant Zin, Sineenat Suasungnern, Jirangrug Samarkjarn, Rahmawati Rahmawati
Published 2021-06-01
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