Sequential-simultaneous international rollout strategies and product performance: a framework for analysis by Nik Mohd Hazrul Nik Hashim

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Relationship between teacher’s personality, monitoring, learning environment, and students’ EFL performance by Nik Mohd Hazrul Nik Hashim, Syed Shah Alam, Norazlina Mohd Yusoff

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Modelling the significance of celebrity endorsement and consumer interest on attitude, purchase intention, and willingness to pay a premium price for green skincare products by Abdullah Al Mamun, Farzana Naznen, Qing Yang, Mohd Helmi Ali, Nik Mohd Hazrul Nik Hashim

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Orientasi pasaran eksport dan prestasi eksport: satu kajian empirikal ke atas firma perabot di Malaysia by Nik Mohd Hazrul Nik Hashim, Mohd Nor Zamri Mat Amin, Nor Liza Abdullah, Samruhaizad Samian @ Samion

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Negative and positive impact of internet addiction on young adults: Empericial study in Malaysia by Syed Shah Alam, Nik Mohd. Hazrul Nik Hashim, Maisarah Ahmad, Che Aniza Che Wel, Sallehuddin Mohd Nor, Nor Asiah Omar

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Antecedents and consequences of a retailers’ price image: The moderating role of pricing strategy by Perengki Susanto, Mohammad Enamul Hoque, Najeeb Ullah Shah, Abdullah Al Mamun, Nik Mohd Hazrul Nik Hashim, Hendri Andi Mesta, Nor Liza Abdullah

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PRODUCT MANAGEMENT & STRATEGY / by Lehmann, Donald R., author, Winer, Russell S., author, Shamsul Baharin Saihani, author, Mohd. Kamal Mohammad Noor, author, Azreen Joanna Abdul, author, Nik Mohd. Hazrul Nik Hashim, author, Syed Shah Alam, author