Showing 1 - 6 results of 6 for search 'Nils S. Borchers', query time: 0.03s Refine Results
  1. 1
    Emily Hund. The influencer industry: The quest for authenticity on social media

    Emily Hund. The influencer industry: The quest for authenticity on social media by Nils S. Borchers

    Published 2023-12-01
    Article
  2. 2
    Joseph Turow. The voice catchers: How marketers listen in to exploit your feelings, your privacy, and your wallet

    Joseph Turow. The voice catchers: How marketers listen in to exploit your feelings, your privacy, and your wallet by Nils S. Borchers

    Published 2022-06-01
    Article
  3. 3
    Why do we trust in online reviews? Integrative literature review and future research directions

    Why do we trust in online reviews? Integrative literature review and future research directions by Nils S. Borchers

    Published 2023-04-01
    Get full text
    Article
  4. 4
    To Eat the Cake and Have It, too: How Marketers Control Influencer Conduct within a Paradigm of Letting Go

    To Eat the Cake and Have It, too: How Marketers Control Influencer Conduct within a Paradigm of Letting Go by Nils S. Borchers

    Published 2023-04-01
    Get full text
    Article
  5. 5
    Werbung mit System? Eine konstruktive Kritik systemtheoretischer Theorien der Werbung

    Werbung mit System? Eine konstruktive Kritik systemtheoretischer Theorien der Werbung by Matthias Kohring, Nils S. Borchers

    Published 2013-04-01
    Get full text
    Article
  6. 6
    Editorial: Advertising Literacy

    Editorial: Advertising Literacy by Brigitte Naderer, Nils S. Borchers, Ruth Wendt, Thorsten Naab

    Published 2021-07-01
    Get full text
    Article

Search Tools: