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    Are We Loyal To The Card Or To The Merchants? Factors Influencing Customer Loyalty In Multimerchant Loyalty Card Programs In Malaysia

    Are We Loyal To The Card Or To The Merchants? Factors Influencing Customer Loyalty In Multimerchant Loyalty Card Programs In Malaysia by Mustafa, Hasrina, Nordin, Dini Farahiyah

    Published 2015
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    Conference or Workshop Item

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