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  1. 1
    Customer Based Performance of the Hotel Industry: Analysis of Service Package and Brand Innovations

    Customer Based Performance of the Hotel Industry: Analysis of Service Package and Brand Innovations by Collins Kankam-Kwarteng, Ofosu Amofah, Francis Osei, Barbara Osman

    Published 2022-12-01
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    Article
  2. 2
    Marketing performance of service firms: Recognizing market sensing capability and customer interaction orientation

    Marketing performance of service firms: Recognizing market sensing capability and customer interaction orientation by Collins Kankam-Kwarteng, Appiah Sarpong, Ofosu Amofah, Stephen Acheampong

    Published 2021-10-01
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    Article

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