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    A cross-cultural study : the impact of individualism-collectivism on consumer behavior towards online coupons.

    A cross-cultural study : the impact of individualism-collectivism on consumer behavior towards online coupons. by Lim, Jasmine Mei Xian., Low, Hui Ee., Oliveros, Stephanie Anne Acuna.

    Published 2012
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    Final Year Project (FYP)

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