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    A study on the effects of word-of-mouth on the evaluation of different types of product attributes

    A study on the effects of word-of-mouth on the evaluation of different types of product attributes by Boey, Marvin Jian Zhi, Phuah, Li-Yean, Ong, Shu Pei

    Published 2008
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    Final Year Project (FYP)

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