Showing 1 - 18 results of 18 for search 'Otilia-Elena PLATON', query time: 0.06s Refine Results
  1. 1
    USING INSTAGRAM FOR DESTINATION MARKETING: CREATING THE PERCEPTION OF A TOURISM DESTINATION EXPERIENCE AND INFLUENCING THE TRAVEL DECISION-MAKING PROCESS

    USING INSTAGRAM FOR DESTINATION MARKETING: CREATING THE PERCEPTION OF A TOURISM DESTINATION EXPERIENCE AND INFLUENCING THE TRAVEL DECISION-MAKING PROCESS by Otilia-Elena PLATON

    Published 2023-06-01
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    Article
  2. 2
    Brand Communication during the COVID-19 Crisis

    Brand Communication during the COVID-19 Crisis by OTILIA-ELENA PLATON

    Published 2020-12-01
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  3. 3
    Sensory Marketing during COVID-19 - Creating a Multisensory Experience for Online Shopping

    Sensory Marketing during COVID-19 - Creating a Multisensory Experience for Online Shopping by OTILIA-ELENA PLATON

    Published 2021-12-01
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  4. 4
    BRANDING IN TIMES OF CRISIS: BUILDING BRAND ATTACHMENT AND TRUST DURING COVID-19

    BRANDING IN TIMES OF CRISIS: BUILDING BRAND ATTACHMENT AND TRUST DURING COVID-19 by Otilia-Elena PLATON

    Published 2021-05-01
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  5. 5
    UNDERSTANDING THE INFLUENCE OF HEDONIC MOTIVATION AND FEAR OF MISSING OUT (FoMO) ON ONLINE IMPULSE PURCHASE INTENTIONS OF DISCOUNTED PRODUCTS

    UNDERSTANDING THE INFLUENCE OF HEDONIC MOTIVATION AND FEAR OF MISSING OUT (FoMO) ON ONLINE IMPULSE PURCHASE INTENTIONS OF DISCOUNTED PRODUCTS by Otilia-Elena PLATON

    Published 2024-05-01
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  6. 6
    An Analysis of the Social Media Presence of the Brands

    An Analysis of the Social Media Presence of the Brands by OTILIA-ELENA PLATON

    Published 2014-05-01
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  7. 7
    An Exploratory Study Regarding the Brand-Consumer Relationship in Social Media

    An Exploratory Study Regarding the Brand-Consumer Relationship in Social Media by OTILIA-ELENA PLATON

    Published 2015-05-01
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  8. 8
    EXPLORING THE INFLUENCE OF ONLINE CONSUMER BRAND BOYCOTTS ON BRAND EQUITY

    EXPLORING THE INFLUENCE OF ONLINE CONSUMER BRAND BOYCOTTS ON BRAND EQUITY by Otilia-Elena PLATON

    Published 2019-05-01
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  9. 9
    THE EVOLUTION OF E-COMMERCE IN ROMANIA

    THE EVOLUTION OF E-COMMERCE IN ROMANIA by Otilia-Elena PLATON

    Published 2017-05-01
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    Article
  10. 10
    BRAND COMMUNICATION ON SOCIAL NETWORKS

    BRAND COMMUNICATION ON SOCIAL NETWORKS by Otilia-Elena PLATON

    Published 2015-07-01
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    Article
  11. 11
    THEORETICAL FEATURES REGARDING THE EVOLUTION OVER TIME OF THE MAIN COMMUNICATION MODELS USED FOR THE STUDY OF MASS COMMUNICATION

    THEORETICAL FEATURES REGARDING THE EVOLUTION OVER TIME OF THE MAIN COMMUNICATION MODELS USED FOR THE STUDY OF MASS COMMUNICATION by Irina IOSUB, Otilia-Elena PLATON

    Published 2016-06-01
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  12. 12
    CONSUMER OPINIONS TOWARDS ONLINE MARKETING COMMUNICATION AND ADVERTISING ON SOCIAL NETWORKS

    CONSUMER OPINIONS TOWARDS ONLINE MARKETING COMMUNICATION AND ADVERTISING ON SOCIAL NETWORKS by GHEORGHE ORZAN, OTILIA-ELENA PLATON

    Published 2012-05-01
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  13. 13
    Analysis of Nutritional Principles Addressed and Nutrition in Romanians: A Case Study

    Analysis of Nutritional Principles Addressed and Nutrition in Romanians: A Case Study by RALUCA-GIORGIANA CHIVU, OTILIA-ELENA PLATON

    Published 2019-12-01
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  14. 14
    Identification of the Reasons for Buying and Consuming BIO Products by the Romanian Consumers

    Identification of the Reasons for Buying and Consuming BIO Products by the Romanian Consumers by Raluca-Giorgiana Chivu, Otilia-Elena Platon

    Published 2019-01-01
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    Article
  15. 15
    ETHNOMARKETING - A NEW PARADIGM THAT REFLECTS MARKETING’S CONCERN FOR THE CULTURAL DIMENSION OF THE MARKET

    ETHNOMARKETING - A NEW PARADIGM THAT REFLECTS MARKETING’S CONCERN FOR THE CULTURAL DIMENSION OF THE MARKET by MIRELA-CRISTINA VOICU, ALINA-MIHAELA BABONEA, OTILIA-ELENA PLATON

    Published 2012-05-01
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  16. 16
    KEY CONSIDERATIONS WHEN DEVELOPING A COUNTRY’S TOURISM BRANDING STRATEGY

    KEY CONSIDERATIONS WHEN DEVELOPING A COUNTRY’S TOURISM BRANDING STRATEGY by Otilia-Elena PLATON, Irina CIOTEANU (IOSUB), Monica Nicoleta NEACȘU

    Published 2021-05-01
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  17. 17
    THE PROTECTION OF THE CONSUMERS’ RIGHTS REGARDING ONLINE MISLEADING AND COMPARATIVE ADVERTISING IN THE CONTEXT OF THE EUROPEAN UNION STRATEGY

    THE PROTECTION OF THE CONSUMERS’ RIGHTS REGARDING ONLINE MISLEADING AND COMPARATIVE ADVERTISING IN THE CONTEXT OF THE EUROPEAN UNION STRATEGY by GHEORGHE ORZAN, OTILIA -ELENA PLATON, IRINA IOSUB, VALENTINA-DANIELA CONSTANTIN

    Published 2014-05-01
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  18. 18
    Development of Consumption of BIO products on the Romanian Market: an Entrepreneurial Approach

    Development of Consumption of BIO products on the Romanian Market: an Entrepreneurial Approach by RALUCA-GIORGIANA CHIVU, OTILIA-ELENA PLATON, ADRIAN MOCIU, BIANCA CRISTIANA VOICU

    Published 2020-06-01
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