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    Analytical hierarchy process for estimating subscribers perception of brand equity dimensions on purchase decision of Nigerian mobile telecommunication services

    Analytical hierarchy process for estimating subscribers perception of brand equity dimensions on purchase decision of Nigerian mobile telecommunication services by Oyatoye Emmanuel Olateju, Adebiyi Sulaimon Olanrewaju, Amole Bilqis Bolanle

    Published 2018-01-01
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