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  1. 1
    Truly Accountable Marketing: The Right Metrics for the Right Results

    Truly Accountable Marketing: The Right Metrics for the Right Results by Pauwels Koen

    Published 2015-05-01
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  2. 2
    Informational Challenges in Omnichannel Marketing: Remedies and Future Research

    Informational Challenges in Omnichannel Marketing: Remedies and Future Research by Cui, Tony Haitao, Ghose, Anindya, Halaburda, Hanna, Iyengar, Raghuram, Pauwels, Koen, Sriram, S., Tucker, Catherine Elizabeth, Venkataraman, Sriraman

    Published 2021
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    Article

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