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Investigating the marketing effectiveness of virtual influencers by Kiew, Josie Siu Ting, Lee, Michelle Tze Yen, Ong, Celine Jia En, Phua, Zhaoxi
Published 2021
Final Year Project (FYP) -
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Authentically fake? How consumers respond to the influence of virtual influencers by Lou, Chen, Kiew, Josie Siu Ting, Chen, Tao, Lee, Michelle Tze Yen, Ong, Celine Jia En, Phua, ZhaoXi
Published 2023
Journal Article