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    Are brand extensions of healthy products an adequate strategy when there is a high association between the brand and unhealthy products?

    Are brand extensions of healthy products an adequate strategy when there is a high association between the brand and unhealthy products? by Lorena Carrete, Pilar Arroyo, Edgar Centeno

    Published 2018-08-01
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  2. 2
    Deprescribiendo para mejorar la salud de las personas o cuando deprescribir puede ser la mejor medicina

    Deprescribiendo para mejorar la salud de las personas o cuando deprescribir puede ser la mejor medicina by Óscar Esteban Jiménez, María Pilar Arroyo Aniés, Caterina Vicens Caldentey, Francisca González Rubio, Miguel Ángel Hernández Rodríguez, Mara Sempere Manuel

    Published 2018-11-01
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    Article

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