Showing 1 - 2 results of 2 for search 'Pilar Talón-Ballestero', query time: 0.02s Refine Results
  1. 1
    Entropic Statistical Description of Big Data Quality in Hotel Customer Relationship Management

    Entropic Statistical Description of Big Data Quality in Hotel Customer Relationship Management by Lydia González-Serrano, Pilar Talón-Ballestero, Sergio Muñoz-Romero, Cristina Soguero-Ruiz, José Luis Rojo-Álvarez

    Published 2019-04-01
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    Article
  2. 2
    A Big Data Approach to Customer Relationship Management Strategy in Hospitality Using Multiple Correspondence Domain Description

    A Big Data Approach to Customer Relationship Management Strategy in Hospitality Using Multiple Correspondence Domain Description by Lydia González-Serrano, Pilar Talón-Ballestero, Sergio Muñoz-Romero, Cristina Soguero-Ruiz, José Luis Rojo-Álvarez

    Published 2020-12-01
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    Article

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