Making Brand Visible: Advertising Elements Influencing Visual Attention to the Brand by Grigaliūnaitė, Viktorija, Pilelienė, Lina

Get full text

Emotional or Rational? The Determination of the Influence of Advertising Appeal on Advertising Effectiveness by Grigaliunaite Viktorija, Pileliene Lina

Get full text

Elaboration of the Model for the Assessment of Outdoor Advertising Effectiveness by Pilelienė, Lina, Grigaliūnaite, Viktorija

Get full text

Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness by Pilelienė Lina, Grigaliūnaitė Viktorija

Get full text

Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania by Pilelienė Lina, Grigaliūnaitė Viktorija

Get full text

A Model of Website Quality-Based E-Commerce Satisfaction Index by Pilelienė Lina, Grigaliūnaitė Viktorija

Get full text

Principle Differences between B2B and B2C Marketing Communication Processes by Rėklaitis Kęstutis, Pilelienė Lina

Get full text

Country Logotype Visual Attractiveness: Eye-Tracking-Based Model by Grigaliūnaitė Viktorija, Pilelienė Lina

Get full text

A comprehensive bibliometric analysis of fNIRS and fMRI technology in neuromarketing by Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Pileliene, Lina

Get full text

Exploring the tourism, neuro-tourism, and hospitality Nexus: a comprehensive bibliometric analysis by Alsharif, Ahmed, Md. Salleh, Nor Zafir, Pileliene, Lina, Ahmed Al-Zahrani, Shaymah

Get full text

Current trends in the application of EEG in neuromarketing: a bibliometric analysis by Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Pileliene, Lina, Abbas, Alhamzah F., Ali, Javed

Get full text