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    The Relationship between Celebrity Endorsement in Marketing Communication and Customer Purchase Intention from Northeastern Thailand’s Automobile Market

    The Relationship between Celebrity Endorsement in Marketing Communication and Customer Purchase Intention from Northeastern Thailand’s Automobile Market by Nithiwat Phookongka, Prathanporn Jhundra-indra, Cattaleeya Charpavang

    Published 2020-12-01
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