Branding in NGOs – its Influence on the Intention to Donate by Arminda do Paço, Ricardo Gouveia Rodrigues, Luís Rodrigues

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A Imagem e a Consciência da Marca no Terceiro Setor e sua Influência sobre a Intenção de Doar by Arminda do Paço, Luís Rodrigues, Ricardo Gouveia Rodrigues

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Marketing Differences Study Motivations between Luso and Brazil Students by Ricardo Gouveia Rodrigues, Rui Silva, Carmem Leal, Emerson Wagner Mainardes

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The Role of Human Capital on Enhancing Organizational Information Technology Capabilities: An Alternative Approach by Danilo Magno Marchiori, Ricardo Gouveia Rodrigues, Silvio Popadiuk, Emerson Wagner Mainardes

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The role of IT capabilities, IT reconfiguration capability and innovativeness on organizational performance: evidence from the Brazilian public sector by Danilo Magno Marchiori, Ricardo Gouveia Rodrigues, Emerson Wagner Mainardes, Silvio Popadiuk

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Profiles on Adolescent Internet Addiction: A Taxonomy with Latent Profiling Analysis by Miguel Vieira Martins, Ricardo Gouveia Rodrigues, Paula Saraiva Carvalho, Sofia Ferreira

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Gamification in management education: A systematic literature review by Rui Jorge Rodrigues da Silva, Ricardo Gouveia Rodrigues, Carmem Teresa Pereira Leal

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Effects of digital transformation on firm performance: The role of IT capabilities and digital orientation by Virginia Barba-Sánchez, Angel Meseguer-Martínez, Ricardo Gouveia-Rodrigues, Mario L. Raposo

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O MARKETING SOCIAL E A PROMOÇÃO DE MUDANÇAS ESTRUTURAIS NO ALEITAMENTO MATERNO by OLIVA MARIA DOURADO MARTINS, ARMINDA MARIA FINISTERRA DO PAÇO, EMERSON WAGNER MAINARDES, RICARDO GOUVEIA RODRIGUES

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O marketing social e a promoção de mudanças estruturais no aleitamento materno by Oliva Maria Dourado Martins, Arminda Maria Finisterra do Paço, Emerson Wagner Mainardes, Ricardo Gouveia Rodrigues

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Evaluation of Risks and Benefits of Physical Activity of Hypertensives and Normotensives: Fighting a Societal Burden by Rui Brás, Dulce Esteves, Ricardo Gouveia Rodrigues, Paulo Duarte, Ana Gouveia, Kelly O’Hara, Paulo Pinheiro

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A study of the factors which influence digital transformation in Kibs companies by Jorge Alberto Marino-Romero, Jorge Alberto Marino-Romero, Pedro Ramiro Palos-Sanchez, Félix Antonio Velicia-Martin, Ricardo Gouveia Rodrigues

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Segmentation of Portuguese customers’ expectations from fitness programs by Ricardo Gouveia Rodrigues, Paulo Pinheiro, Ana Gouveia, Rui Miguel Marques Brás, Kelly de Lemos Serrano O’Hara, Paulo Alexandre de Oliveira Duarte, Maria Dulce Leal Esteves

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