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Rauschnabel, Philipp A.
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Rauschnabel, Philipp A.
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Do the roles of dedication, constraint, and temptation-based mechanisms on customer loyalty vary for different length of relationship?
by
Chuah, Stephanie Hui-Wen
,
Rauschnabel, Philipp A
.
,
Thurasamy, Ramayah
Published 2017
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