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Author
Richard James Webber
Richard Webber (demographer)
Professor
Richard James Webber
(born September 1947) is the inventor of the
geodemographic classifications system
s
Acorn
and
Mosaic
. He has been a visiting professor at University College London, King's College London, and Newcastle University. In 2014 he founded Webber Phillips with
Trevor Phillips
. He is a fellow of the
Market Research Society
and the
Institute of Direct Marketing
. In 2020 Webber and Phillips were appointed to advise
Public Health England
about the impact of the
2020 coronavirus pandemic
on
BAME
people in the United Kingdom.
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Adoption of geodemographic and ethno-cultural taxonomies for analysing Big Data
by
Richard James Webber
,
Tim Butler
,
Trevor Phillips
Published 2015-05-01
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